Kyle B. Murray is a Professor of Marketing, Winspear Senior Faculty Fellow and the Director of the School of Retailing at the Alberta School of Business. Prior to joining the University of Alberta, he was an Assistant Professor at the Richard Ivey School of Business. Dr. Murray has held visiting professorships at the Dublin Institute of Technology (Ireland), INSEAD (France), and Monash University (Australia). He received his B.Sc. in Psychology and Ph.D. in Marketing and Psychology from the University of Alberta.
Kyle studies human judgment and decision making. His work uses the tools of experimental psychology and behavioral economics to better understand the choices that consumers make. Professor Murray's research has been published in leading journals in marketing, management information systems and organizational behavior, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, MIS Quarterly, MIT Sloan Management Review and Organizational Behavior and Human Decision Processes.
This research has applications in shopper marketing, customer relationship management, enterprise loyalty, electronic retailing, pricing, and consumer decision assistance. Dr. Murray has consulted in these areas for clients including the Competition Bureau of Canada, General Motors, Industry Canada, Johnson and Johnson, Leger, The Research Intelligence Group, LoyaltyOne, and Microsoft. His two books are The Retail Value Proposition and CB.