Kyle B. Murray

Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business. He also holds a Visiting Professorship in Marketing at Monash University's Faculty of Business and Economics.


Dr. Murray was previously an Assistant Professor at the Richard Ivey School of Business and has held visiting professorships at the Dublin Institute of Technology (Ireland) and INSEAD (France). He received his B.Sc. in Psychology and Ph.D. in Marketing and Psychology from the University of Alberta.


Kyle studies human judgment and decision making. His work uses the tools of experimental psychology and behavioral economics to better understand the choices that consumers make.



Professor Murray's research has been published in leading journals in marketing, management information systems and organizational behavior, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Marketing Research, MIS Quarterly, MIT Sloan Management Review and Organizational Behavior and Human Decision Processes.


This research has applications in shopper marketing, customer loyalty, electronic retailing, and pricing. Dr. Murray has consulted in these areas for clients including the Competition Bureau of Canada, Consumers Council of Canada, General Motors, Industry Canada, Johnson and Johnson, Leger, The Research Intelligence Group, LoyaltyOne, and Microsoft. His two books are The Retail Value Proposition and CB.

(C) Kyle B. Murray 2015