Published Cases & Notes

Murray, K. B., Goode, M. and Di Muro, F. (2010). Strategic planning at Apple Inc.  Ivey Business School Case and Teaching Note. link Also available through Harvard Business Publishing and iTunes. link

 

Murray, K. B. and Chan, J. (2008). Customization at BMW.  Ivey Business School Case. link Also available through Harvard Business Publishing. link

 

Murray, K. B. & Chandrasekhar, R. (2008). Personal Shoppers at Sears: The Elf Initiative. Ivey Business School Case and Teaching Note. link Also available through Harvard Business Publishing. link

 

Murray, K. B. & Moffat, M. (2008). Conroy's Acura: Lifetime Customer Value and Return on Marketing. Ivey Business School Case, Excel Spreadsheet and Teaching Note. link Also available through Harvard Business Publishing and iTunes. link

 

Murray, K. B. & Mark, K. (2007). Indigo Books & Music Inc.: Optimizing its Loyalty Program. Ivey Business School Case, DVD, and Excel Spreadsheet. link Also available through Harvard Business Publishing. link

 

Murray, K. B. & Mark, K. (2007). Sunripe Marketplace: A Private Label Strategy. Ivey Business School Case, DVD and Teaching Note. link Also available through Harvard Business Publishing. link

 

Murray, K. B. & Liang, J. (2007). SMART Co-operative Marketing. Ivey Business School Case and Teaching Note.

 

Murray, K. B. & Girard, P. (2007). Merchandising at the Forzani Group Ltd. Ivey Business School Case.

 

Murray, K. B. & Chandrasekhar, R. (2006). Home Depot Canada:  Renovating Strategy. Ivey Business School Case and Teaching Note. link

 

Murray, K. B. & Chandrasekhar, R. (2006).  Home Depot Canada:  EcoOptions.  Ivey Business School Case and Teaching Note. link

 

Murray, K. B., Mark, K. and Sherritt, M. (2006). OQOQO: Socially Conscious Fashions. Ivey Business School Case, DVD and Teaching Note link

 

Murray, K. B. & Mark, K. (2006). Jill’s Table:  Set to Serve. Ivey Business School Case, DVD and Teaching Note. link Also available through Harvard Business Publishing. link

 

Pearce, M.P., Murray, K. B. & Morrison, K. (2006).  Note on the Retail Value Proposition. Ivey Business School Technical Note. link

 

Pearce, M.P., Murray, K. B. & Morrison, K. (2006).  Note on Retail Formats. Ivey Business School Technical Note. link

 

KYLE B. MURRAY

 

KYLE.MURRAY@UALBERTA.CA

+1 780.248.1091

2-32K BUSINESS BUILDING, UNIVERSITY OF ALBERTA,
EDMONTON, ALBERTA, CANADA  T6G 2R6

 

KYLE.MURRAY@UALBERTA.CA

+1 780.248.1091

 

UNIVERSITY OF ALBERTA,
EDMONTON, ALBERTA, CANADA  T6G 2R6