Kyle B. Murray is an Associate Professor of Marketing and the Director of the School of Retailing in the School of Business at the University of Alberta. Prior to joining the Alberta School of Business, he was an Assistant Professor at the Richard Ivey School of Business and a Visiting Professor at INSEAD (France). He holds a B.Sc. in Psychology and a Ph.D. in Marketing and Psychology from the University of Alberta.

Professor Murray's research focuses on consumer judgment and decision making, with an emphasis on how consumers make choices in electronic environments. His work in this area has been published in Acta Psychologica, Communications of the Association for Computing Machinery, Internet Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Interactive Marketing, MIT Sloan Management Review, and Organizational Behaviour and Human Decision Processes. The results of his research have also been featured in a number of book chapters and newspaper articles. As an educator Dr. Murray has developed and taught undergraduate, MBA, PhD and executive level courses in marketing, consumer behaviour, retailing and e-commerce. He has also consulted for a number of organizations including the Canadian Automobile Dealers Association, Canadian Petroleum Institute, General Motors, Greater Edmonton Foundation, Microsoft and Wolseley. Dr. Murray sits on advisory boards for Colloquy, Leger Marketing and the Edmonton Opera. He is a Senior Research Fellow at the Institute for Online Consumer Studies.

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    Overview of Research Projects

    Dr. Murray's research currently includes a variety of projects aimed at improving our understanding of consumer judgement and decision making. These include:

    • The Learning and Preference project aims to improve our understanding of how learning -- and in particular skill acquisition -- affect consumer choice.
    • The Assistive Consumer Technology (ACT) project examines consumers' interactions with technologies designed to assist their decision making. This work aims to apply current research in judgment and decision making to the development and implementation of personalized shopping environments and tools for consumer decision assistance.
      • The ACT project includes research into the psychology underlying how people give and take advice; whether that advice comes from humans or machines.
    • The Psychology of Pricing project investigates how consumers respond to pricing information. This research is currently examining how people estimate product prices, how they choose between sequences of prices and how they respond to price spikes.
    • The Retail Atmospherics project explores the impact that the shopping environment and store design elements have on consumer decision making. Initial studies in this area are focused on the effects of lighting, music, scent and color.

    Click here for published articles