Journal Articles

Murray, K. B., Liang, J., & Häubl, G. (2010). ACT 2.0: The next generation of assistive consumer technology research.  Internet Research, forthcoming. full paper

Murray, K. B. & Brown, N. R. (2009).  A feature-based inference model of numerical estimation: The split seed effect. Acta Psychologica, 131, 221-234. full paper

Murray, K. B., & Häubl, G. (2009).  Personalization without interrogation: Towards more effective interactions between consumers and feature-based recommendation agents.  Journal of Interactive Marketing, 23 (2), 138-146. full paper

Godek, J. & Murray, K. B.  (2008). Willingness to pay for advice:  The role of rational and experiential processing. Organizational Behavior and Human Decision Processes, 106 (1), 77-87. full paper

Murray, K. B., & Häubl, G. (2007). Explaining cognitive lock-in: The role of skill-based habits of use in consumer choice. Journal of Consumer Research, 34(1), 77-88. full paper

Häubl, G., & Murray, K. B. (2006). Double agents: Assessing the role of electronic product recommendation systems. MIT Sloan Management Review, 47(3), 8-12 . full paper

Häubl, G., & Murray, K. B. (2003). Preference construction and persistence in digital marketplaces: The role of electronic recommendation agents. Journal of Consumer Psychology, 13(1), 75-91. full paper

Murray, K. B., & Häubl, G. (2003). A human capital perspective of skill acquisition and interface loyalty. Communications of the Association for Computing Machinery, 46(12), 272-278. full paper

 

Book Chapters

Murray, K. B., & Häubl, G. (2008). Interactive consumer decision aids. In B. Wierenga (Ed.), Handbook of Marketing Decision Models (pp. 55-77). New York, NY: Springer Science + Business Media. full chapter

Murray, K. B., & Habulin, C. M. (2007). A community facilitation model for e-government: A case study in monitoring water quality. In Hakim, L. (Ed.), Global e-government: Theory, applications and benchmarking (pp. 114-126). Hersey, PA: Idea Group. Reprinted in Electronic Government: Concepts, Methodologies, Tools and Applications (2008), Anttiroiko, A. (Ed.), (pp. 307-317). Hershey, PA: IGI Global.full chapter    [buy the book]

Murray, K. B., & Häubl, G. (2005). Processes of preference construction in agent-assisted online shopping. In C. Haugtvedt, K. Machleit, & R. Yalch (Eds.), Online consumer psychology: Understanding and influencing behavior in the virtual world (pp. 265-286). Mahwah, NJ: Erlbaum. full chapter   [buy the book]

Murray, K. B. (2005). Experiencing quality: The impact of practice on customers’ preference for and perceptions of electronic interfaces. In S. Krishnamurthy (Ed.), Contemporary Research in E-Marketing Volume 1 (pp. 130 - 148). Hersey, PA: Idea Group. Reprinted in Electronic Commerce: Concepts, Methodologies, Tools and Applications (2008), Becker, A. (Ed.). Hershey, PA: IGI Global. full chapter   [buy the book]

Häubl, G., Dellaert, B. G. C., Murray, K. B., & Trifts, V. (2004). Buyer behavior in personalized shopping environments: Insights from the Institute for Online Consumer Studies. In C. Karat, J. Karat, & J. Blom (Eds.), Designing Personalized User Experiences in E-Commerce (pp. 207-230). New York, NY: Kluwer. full chapter   [buy the book]

Häubl, G., Murray, K. B., & Trifts, V. (2003). Personalized product presentation: The influence of electronic recommendation agents on consumer choice. In A. Rangaswamy, & N. Pal (Eds.), The power of one – Leverage value from personalization technologies (pp. 144-163). Victoria, BC: Trafford. full chapter

 

Conference Proceedings: Full Papers

Dolansky, E. & Murray, K.B. (2006).  Information, attribution and price:  The effect of consumers placing responsibility for prices on consumers.  In Proceedings of the Society for Consumer Psychology’s 2006 Conference. full paper

Murray, K. B. & Häubl, G. (2002). The fiction of no friction: A user skills approach to cognitive lock-in. In S.M. Broniarczyk and K. Nakamoto (Eds.), Advances in Consumer Research XXIX (pp. 11-18). Valdosta, GA: Association for Consumer Research. full paper

Häubl, G. & Murray, K. B. (2001). Recommending or persuading? The impact of a shopping agent's algorithm on consumer behavior. In M. Wellman and Y. Shoham, Proceedings of the ACM Conference on Electronic Commerce (EC'01) (pp. 163-170). New York, NY: Association for Computing Machinery. full paper

 

Teaching Materials: Cases, Notes and Videos

Murray, K. B., and McCollum, A. (2010). PFB Plastics: A case in Canadian manufacturing. Alberta School of Retailing Case and Teaching Note. [coming soon]

Murray, K. B., and House, M. (2010).Walmart Canada: New rules for “back to school.” Alberta School of Retailing Case and Teaching Note. [coming soon]

Murray, K. B., Goode, M. and Di Muro, F. (2010). Strategic planning at Apple Inc.  Ivey Business School Case and Teaching Note. link

Murray, K. B. and Chan, J. (2008). Customization at BMW.  Ivey Business School Case. link Also available through Harvard Business Publishing. link

Murray, K. B. & Chandrasekhar, R. (2008). Personal Shoppers at Sears: The Elf Initiative. Ivey Business School Case and Teaching Note. link Also available through Harvard Business Publishing. link

Murray, K. B. & Moffat, M. (2008). Conroy's Acura: Lifetime Customer Value and Return on Marketing. Ivey Business School Case, Excel Spreadsheet and Teaching Note. link Also available through Harvard Business Publishing. link

Murray, K. B. & Mark, K. (2007). Indigo Books & Music Inc.: Optimizing its Loyalty Program. Ivey Business School Case, DVD, and Excel Spreadsheet. link Also available through Harvard Business Publishing. link

Murray, K. B. & Mark, K. (2007). Sunripe Marketplace: A Private Label Strategy. Ivey Business School Case, DVD and Teaching Note. link Also available through Harvard Business Publishing. link

Murray, K. B. & Liang, J. (2007). SMART Co-operative Marketing. Ivey Business School Case and Teaching Note. link

Murray, K. B. & Girard, P. (2007). Merchandising at the Forzani Group Ltd. Ivey Business School Case.

Murray, K. B. & Chandrasekhar, R. (2006). Home Depot Canada:  Renovating Strategy. Ivey Business School Case and Teaching Note. link

Murray, K. B. & Chandrasekhar, R. (2006).  Home Depot Canada:  EcoOptions.  Ivey Business School Case and Teaching Note. link

Murray, K. B., Mark, K. and Sherritt, M. (2006). OQOQO: Socially Conscious Fashions. Ivey Business School Case, DVD and Teaching Note. link

Murray, K. B. & Mark, K. (2006). Jill’s Table:  Set to Serve. Ivey Business School Case, DVD and Teaching Note. link

Pearce, M.P., Murray, K. B. & Morrison, K. (2006).  Note on the Retail Value Proposition. Ivey Business School Technical Note. link

Pearce, M.P., Murray, K. B. & Morrison, K. (2006).  Note on Retail Formats. Ivey Business School Technical Note. link