Journal Articles

Murray, K. B. & Brown, N. R. (2009).  A feature-based inference model of numerical estimation: The split seed effect. Acta Psychologica, 131, 221-234. full paper

Murray, K. B., & Häubl, G. (2009).  Personalization without interrogation: Towards more effective interactions between consumers and feature-based recommendation agents.  Journal of Interactive Marketing, 23 (2), 138-146. full paper

Godek, J. & Murray, K. B.  (2008). Willingness to pay for advice:  The role of rational and experiential processing. Organizational Behavior and Human Decision Processes, 106 (1), 77-87. full paper

Murray, K. B., & Häubl, G. (2007). Explaining cognitive lock-in: The role of skill-based habits of use in consumer choice. Journal of Consumer Research, 34(1), 77-88. full paper

Häubl, G., & Murray, K. B. (2006). Double agents: Assessing the role of electronic product recommendation systems. MIT Sloan Management Review, 47(3), 8-12 . full paper

Häubl, G., & Murray, K. B. (2003). Preference construction and persistence in digital marketplaces: The role of electronic recommendation agents. Journal of Consumer Psychology, 13(1), 75-91. full paper

Murray, K. B., & Häubl, G. (2003). A human capital perspective of skill acquisition and interface loyalty. Communications of the Association for Computing Machinery, 46(12), 272-278. full paper

 

Book Chapters

Murray, K. B., & Häubl, G. (2008). Interactive consumer decision aids. In B. Wierenga (Ed.), Handbook of Marketing Decision Models (pp. 55-77). New York, NY: Springer Science + Business Media. full chapter

Murray, K. B., & Habulin, C. M. (2007). A community facilitation model for e-government: A case study in monitoring water quality. In Hakim, L. (Ed.), Global e-government: Theory, applications and benchmarking (pp. 114-126). Hersey, PA: Idea Group. Reprinted in Electronic Government: Concepts, Methodologies, Tools and Applications (2008), Anttiroiko, A. (Ed.), (pp. 307-317). Hershey, PA: IGI Global.full chapter    [buy the book]

Murray, K. B., & Häubl, G. (2005). Processes of preference construction in agent-assisted online shopping. In C. Haugtvedt, K. Machleit, & R. Yalch (Eds.), Online consumer psychology: Understanding and influencing behavior in the virtual world (pp. 265-286). Mahwah, NJ: Erlbaum. full chapter   [buy the book]

Murray, K. B. (2005). Experiencing quality: The impact of practice on customers’ preference for and perceptions of electronic interfaces. In S. Krishnamurthy (Ed.), Contemporary Research in E-Marketing Volume 1 (pp. 130 - 148). Hersey, PA: Idea Group. Reprinted in Electronic Commerce: Concepts, Methodologies, Tools and Applications (2008), Becker, A. (Ed.). Hershey, PA: IGI Global. full chapter   [buy the book]

Häubl, G., Dellaert, B. G. C., Murray, K. B., & Trifts, V. (2004). Buyer behavior in personalized shopping environments: Insights from the Institute for Online Consumer Studies. In C. Karat, J. Karat, & J. Blom (Eds.), Designing Personalized User Experiences in E-Commerce (pp. 207-230). New York, NY: Kluwer. full chapter   [buy the book]

Häubl, G., Murray, K. B., & Trifts, V. (2003). Personalized product presentation: The influence of electronic recommendation agents on consumer choice. In A. Rangaswamy, & N. Pal (Eds.), The power of one – Leverage value from personalization technologies (pp. 144-163). Victoria, BC: Trafford. full chapter

 

Conference Proceedings: Full Papers

Dolansky, E. & Murray, K.B. (2006).  Information, attribution and price:  The effect of consumers placing responsibility for prices on consumers.  In Proceedings of the Society for Consumer Psychology’s 2006 Conference. full paper

Murray, K. B. & Häubl, G. (2002). The fiction of no friction: A user skills approach to cognitive lock-in. In S.M. Broniarczyk and K. Nakamoto (Eds.), Advances in Consumer Research XXIX (pp. 11-18). Valdosta, GA: Association for Consumer Research. full paper

Häubl, G. & Murray, K. B. (2001). Recommending or persuading? The impact of a shopping agent's algorithm on consumer behavior. In M. Wellman and Y. Shoham, Proceedings of the ACM Conference on Electronic Commerce (EC'01) (pp. 163-170). New York, NY: Association for Computing Machinery. full paper

 

Teaching Materials: Cases, Notes and Videos

Murray, K. B., and Bonnycastle, K. (2009). Consumer Brands at Safeway Canada Inc. . Alberta School of Retailing Case and Teaching Note. [coming soon]

Murray, K. B., and House, M. (2009). Wal-Mart Canada. Alberta School of Retailing Case and Teaching Note. [coming soon]

Murray, K. B., and McCollum, A. (2009). PFB Plastics: A case in Canadian manufacturing. Alberta School of Retailing Case, DVD and Teaching Note. [coming soon]

Goode, M., Murray, K. B. and Di Muro, F. (2008). The Evolution of Apple Inc.  Ivey Business School Case and Teaching Note. [coming soon]

Murray, K. B. and Chan, J. (2008). Customization at BMW.  Ivey Business School Case. link

Murray, K. B. & Chandrasekhar, R. (2008). Personal Shoppers at Sears: The Elf Initiative. Ivey Business School Case and Teaching Note. link

Murray, K. B. & Moffat, M. (2008). Conroy's Acura: Lifetime Customer Value and Return on Marketing. Ivey Business School Case, Excel Spreadsheet and Teaching Note. link

Murray, K. B. & Mark, K. (2007). Indigo Books & Music Inc.: Optimizing its Loyalty Program. Ivey Business School Case, DVD, and Excel Spreadsheet. link

Murray, K. B. & Mark, K. (2007). Sunripe Marketplace: A Private Label Strategy. Ivey Business School Case, DVD and Teaching Note. link

Murray, K. B. & Liang, J. (2007). SMART Co-operative Marketing. Ivey Business School Case and Teaching Note. link

Murray, K. B. & Girard, P. (2007). Merchandising at the Forzani Group Ltd. Ivey Business School Case.

Murray, K. B. & Chandrasekhar, R. (2006). Home Depot Canada:  Renovating Strategy. Ivey Business School Case and Teaching Note. link

Murray, K. B. & Chandrasekhar, R. (2006).  Home Depot Canada:  EcoOptions.  Ivey Business School Case and Teaching Note. link

Murray, K. B., Mark, K. and Sherritt, M. (2006). OQOQO: Socially Conscious Fashions. Ivey Business School Case, DVD and Teaching Note. link

Murray, K. B. & Mark, K. (2006). Jill’s Table:  Set to Serve. Ivey Business School Case, DVD and Teaching Note. link

Pearce, M.P., Murray, K. B. & Morrison, K. (2006).  Note on the Retail Value Proposition. Ivey Business School Technical Note. link

Pearce, M.P., Murray, K. B. & Morrison, K. (2006).  Note on Retail Formats. Ivey Business School Technical Note. link