UBS: You&Us

The Switzerland is greatly well-known for its banking sector; UBS is undoubtedly among those that help to maintain this reputation worldwide. Its global business groups comprise private banking, investment banking and asset management, while its mainstream activities in Switzerland consist of retail banking and commercial banking.

UBS financial services for students that are studying at college or university and undertaking a course of training are among the best in the country. Its well-famous UBS campus program is providing advantageous services for students under age of 30. Students beneficiate a charge free account maintaining, preferential capital rates for UBS personal account Campus and UBS saving account, free UBS Credit Cards and UBS Maestro Cards Campus. What makes UBS different from other local competitors such as BCV, owned by a majority by the Vaud province, is its comprehensive services for its clients, regardless their revenue streams. From a personal experience, I could attest that their day-to-day activities are undeniably in line with their mission and core values proposition. They demonstrate an attentive listening of customer needs and objectives, and then provide a tailored service up to the expectations. I was quite astonished when I went through a meeting with one of theirs advisors, how elaborately he paid attention to my questions. I left the room with a feeling that they really care about me at an individual level and moreover I would not be cheated afterwards over extra charges for holding these two credit cards.

A year a go I got their e-banking offer, since I was living in Lausanne and all my account details from the bank I received at my parent’s house, now I could check round clock from anywhere via internet the balance of my account, the details of pending or executed account credits or debits and any transactions done with my credit card. This new service adds a convenient aspect to their previous offerings and enhances the odds of getting a greater loyalty from its customer base.

Recently they are partnering with others retailers, such as Apple, to develop loyalty among its youth customer base. The offerings include UBS song cards, which you could get in exchange for UBS points, Euro<26>

UBS added to its offerings, Islamic Finance, financial products and services that are ruled by Sharia. The entry into this segment allows UBS to capture this large idle market essentially composed by wealthier middle-east clients. What makes this type of financial services different from others provided in regular western banks is that under Sharia-compliant terms UBS has no rights to invest client’s money in prohibited products such as tobacco, alcohol, etc. Providing such services create a perception of greater choice among UBS products and services and it builds as well a stronger exit-barriers for clients.