Current / Upcoming Courses

Retail & Channel Management, Undergraduate & MBA
Winter 2012, University of Alberta, School of Business
[Click here to see the 2011 course blog]

 

 

Published Teaching Materials: Cases, Notes and Videos

Murray, K. B., and House, M. (2010).Walmart Canada: New rules for “back to school.” Alberta School of Retailing Case and Teaching Note.

Murray, K. B., Goode, M. and Di Muro, F. (2010). Strategic planning at Apple Inc.  Ivey Business School Case and Teaching Note. link Also available through Harvard Business Publishing and iTunes. link

Murray, K. B. and Chan, J. (2008). Customization at BMW.  Ivey Business School Case. link Also available through Harvard Business Publishing. link

Murray, K. B. & Chandrasekhar, R. (2008). Personal Shoppers at Sears: The Elf Initiative. Ivey Business School Case and Teaching Note. link Also available through Harvard Business Publishing. link

Murray, K. B. & Moffat, M. (2008). Conroy's Acura: Lifetime Customer Value and Return on Marketing. Ivey Business School Case, Excel Spreadsheet and Teaching Note. link Also available through Harvard Business Publishing and iTunes. link

Murray, K. B. & Mark, K. (2007). Indigo Books & Music Inc.: Optimizing its Loyalty Program. Ivey Business School Case, DVD, and Excel Spreadsheet. link Also available through Harvard Business Publishing. link

Murray, K. B. & Mark, K. (2007). Sunripe Marketplace: A Private Label Strategy. Ivey Business School Case, DVD and Teaching Note. link Also available through Harvard Business Publishing. link

Murray, K. B. & Liang, J. (2007). SMART Co-operative Marketing. Ivey Business School Case and Teaching Note. Also available through iTunes. link

Murray, K. B. & Girard, P. (2007). Merchandising at the Forzani Group Ltd. Ivey Business School Case.

Murray, K. B. & Chandrasekhar, R. (2006). Home Depot Canada:  Renovating Strategy. Ivey Business School Case and Teaching Note. Also available through iTunes. link

Murray, K. B. & Chandrasekhar, R. (2006).  Home Depot Canada:  EcoOptions.  Ivey Business School Case and Teaching Note.Also available through iTunes. link

Murray, K. B., Mark, K. and Sherritt, M. (2006). OQOQO: Socially Conscious Fashions. Ivey Business School Case, DVD and Teaching Note link. Also available through the Aspen Institute's CasePlace.organd iTunes. link

Murray, K. B. & Mark, K. (2006). Jill’s Table:  Set to Serve. Ivey Business School Case, DVD and Teaching Note. link Also available through Harvard Business Publishing and iTunes. link

Pearce, M.P., Murray, K. B. & Morrison, K. (2006).  Note on the Retail Value Proposition. Ivey Business School Technical Note. link

Pearce, M.P., Murray, K. B. & Morrison, K. (2006).  Note on Retail Formats. Ivey Business School Technical Note. link

 

 

 

Courses Previously Taught

University of Alberta
Retail Marketing Management, Undergraduate & MBA
Marketing Management, Executive MBA
Electronic Marketing, School of Business, Undergraduate & MBA
Using and Managing Communications Networks, Faculty of Extension, MACT
Introduction to Electronic Commerce, Faculty of Extension, MACT

Executive Education
 Marketing Management, Management Essentials Program
The Retail Value Proposition, Retail Essentials Program
Introduction to Marketing, The Dentistry Program
Consultation and Communication, Management Development Program
Consultation and Communication, Senior & Executive Manager's Development Program

University of Western Ontario, Richard Ivey School of Business
Marketing Management, Undergraduate
Retail Marketing Management, Undergraduate & MBA  
Data Driven Marketing, MBA
Consumer Behaviour, PhD
Personalization & Customization, Executive Education

INSEAD (France)
Foundations of Marketing, MBA