White Papers & Trade Journal Articles
Murray, K. B. & Buczek, J. (2011). The myth that more is better: How too much choice is hurting consumer satisfaction and corporate profitability. Leger Marketing White Paper, Montreal, QC. full article
Murray, K. B. and Vandenbosch, M. (2011). Relevant by Design. Enterprise Loyalty in Practice, Spring. full article
Murray, K. B. and Sullivan, J. (2010). What about the shareholders? Enterprise Loyalty in Practice, Fall. full article
Murray, K. B. (2010). Letting go: If you love your customers, set them free. Colloquy, April 30th. full article