Behavioural Scientist.
Professor of Marketing.
Vice Dean
University of Alberta
School of Business
Brief Bio

Professor and Vice Dean

University of Alberta, School of Business

I'm the Vice Dean and a Professor of Marketing at the Alberta School of Business. I was previously the Director of the School of Retailing at the University of Alberta (2008 to 2017). I began my career as an Assistant Professor at the Richard Ivey School of Business and I have been a visiting professor at INSEAD (France), Monash Business School (Melbourne, Australia), and TU Dublin (Ireland). I hold a B.Sc. in Psychology and Ph.D. in Marketing and Psychology from the University of Alberta.


My research examines human judgment and decision making, using the tools of experimental psychology and behavioural economics to better understand the choices that people make. I'm currently working on complex behaviour change challenges in business and society, including the Canada-wide BIOrg project.

My research has applications in consumer marketing, customer loyalty, e-commerce, and pricing. I have consulted in these areas for clients including the Competition Bureau of Canada, Consumers Council of Canada, General Motors, Industry Canada, Johnson and Johnson, Leger, The Research Intelligence Group, LoyaltyOne, and Microsoft.

As Vice Dean I'm responsible for providing leadership and overseeing the day to day functioning of the School, including more than 500 full and part-time employees. This includes strategic planning, budget and finance, human resources, information technology, facilities management and administrative oversight. I'm also leading the school-wide initiative for blended and experiential learning.