Publications
Books
Babin, B. J., Harris, E. G., Murray, K. B., & Moore, S. (2023). CB: Consumer Behavior. 3rd Canadian Edition. Toronto, ON: Cengage.
Babin, B. J., Harris, E. G., & Murray, K. B. (2014, 2017). CB: Consumer Behavior. 1st and 2nd Canadian Editions. Toronto, ON: Nelson Cengage.
Murray, K. B. (2016). The American Retail Value Proposition: Crafting Unique Experiences at Compelling Prices. Toronto, ON: University of Toronto Rotman Press.
Murray, K. B. (2013). The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices. Toronto, ON: University of Toronto Rotman Press.
Journal Articles
Yan, L., Keh, H. T. & Murray, K. B. (2023). Feeling the values: How pride and awe differentially promote sustainable behavior. Journal of Academy of Marketing Science, forthcoming.
Yan, L., & Murray, K. B. (2023). The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective. International Journal of Research in Marketing, forthcoming.
Kim, S., Murray, K.B., & Moore, S. (2023). Some like it warm: How warm brands mitigate the negative effects of social exclusion. Psychology & Marketing, forthcoming.
Orazi, D., Mah, K., Derksen, T., & Murray, K. B. (2023). Consumer escapism scale development, validation, and physiological associations. Journal of Business Research, forthcoming.
Melnyk, V., Bruno, P., & Murray, K. B. (2022). The temperature dimension of emotions. European Journal of Marketing, 56(8), 2172-2215.
Wesley, J., & Murray, K. B. (2021). To market or demarket? Public sector branding of cannabis in Canada. Administration & Society, 53(7), 1078–1105.
Kim, S., Moore, S., & Murray, K. B. (2021). “Don’t buy” or “Do not buy”? How negation style in online reviews influences consumer product evaluations. Journal of Marketing Theory and Practice, 29(3), 308-322.
Noseworthy, T., Murray, K. B., & Di Muro, F. (2018). When two wrongs make a right: Using conjunctive enablers to enhance evaluations for extremely incongruent new products. Journal of Consumer Research, 44(6), 1379-1396.
Bellman, S. & Murray, K. B. (2018). Feedback, task performance, and interface preferences. European Journal of Information Systems, 27(6), 654-669.
Thomas, D., Olsen, D., & Murray, K. B. (2018). Evaluations of a sequence of affective events presented simultaneously: An investigation of the peak-end rule. European Journal of Marketing, 52(3/4), 866-881.
Trudel, R., Murray, K. B., Kim, S., & Chen, S. (2015). The impact of traffic light color-coding on food health perceptions and choice. Journal of Experimental Psychology: Applied, 21(3), 255-275.
Godek, J., Murray, K. B., & Karns, G. (2015). The effect of tuition increases on marketing student decisions. Journal of Education for Business, 90(5), 255-259.
Noseworthy, T., Di Muro, F. & Murray, K. B. (2014). The role of arousal in congruity-based evaluation. Journal of Consumer Research, 41 (4), 1108-1126.
Trudel, R. & Murray, K. B. (2013). Self-regulatory strength amplification through selective information processing. Journal of Consumer Psychology, 23 (1), 61-73.
Di Muro, F. & Murray, K. B. (2012). An arousal regulation explanation of mood effects on consumer choice. Journal of Consumer Research, 39 (3), 574-584.
Godek, J. & Murray, K. B. (2012). The effect of spikes in the price of gasoline on behavioral intentions: A mental accounting explanation. Journal of Behavioral Decision Making, 25 (3), 295–302.
Trudel, R., Murray, K. B. & Cotte, J. (2012). Beyond expectations: The effect of regulatory focus on consumer satisfaction. International Journal of Research in Marketing, 29 (1), 93- 97.
Murray, K. B. & Häubl, G. (2012). Why dominant companies are vulnerable. MIT Sloan Management Review, 53 (2), 12-14.
Murray, K. B. & Häubl, G. (2011). Freedom of choice, ease of use, and the formation of interface preferences. MIS Quarterly, 35(4), 955-976.
Trudel, R. & Murray, K. B. (2011). Why didn’t I think of that? Self-regulation through selective information processing. Journal of Marketing Research, 48 (4), 701-712.
Fisher, R. J., Gregoire, Y. & Murray, K. B. (2011). The limited effects of power on satisfaction with joint consumption decisions. Journal of Consumer Psychology, 21, 277- 289.
Murray, K. B. & Bellman, S. (2011). Productive play time: How consumers optimize hedonic experiences. Journal of the Academy of Marketing Science, 39 (3), 376-391.
Murray, K. B., Di Muro, F., Finn, A., & Popkowski Leszczyc, P. (2010). The effect of weather on consumer spending. Journal of Retailing and Consumer Services, 17(6), 512-520.
Murray, K. B., Liang, J., & Häubl, G. (2010). ACT 2.0: The next generation of assistive consumer technology. Internet Research, 20(3), 232-254.
Murray, K. B. & Brown, N. R. (2009). A feature-based inference model of numerical estimation: The split seed effect. Acta Psychologica, 131, 221-234.
Murray, K. B., & Häubl, G. (2009). Personalization without interrogation: Towards more effective interactions between consumers and feature-based recommendation agents. Journal of Interactive Marketing, 23 (2), 138-146.
Godek, J. & Murray, K. B. (2008). Willingness to pay for advice: The role of rational and experiential processing. Organizational Behavior and Human Decision Processes, 106 (1), 77-87.
Murray, K. B., & Häubl, G. (2007). Explaining cognitive lock-in: The role of skill based habits of use in consumer choice. Journal of Consumer Research, 34(1), 77-88.
Häubl, G., & Murray, K. B. (2006). Double agents: Assessing the role of electronic product recommendation systems. MIT Sloan Management Review, 47(3), 8-12.
Murray, K. B., & Häubl, G., (2003). A human capital perspective of skill acquisition and interface lock-in. Communications of the Association for Computing Machinery, 46(12), 272-278.
Häubl, G., & Murray, K. B. (2003). Preference construction and persistence in digital marketplaces: The role of electronic recommendation agents. Journal of Consumer Psychology, 13(1), 75-91.
Book Chapters
Derksen, T., & Murray, K. B. (2023). Interface designs for adaptive consumer behavior and changing retail contexts. In Dube, L., Cohen, M., Yang, N. & Menla, B. (Eds), Precision Retailing, forthcoming.
Kim, S., Murray, K. B., & Moore, S. (2021). Brand warmth. In Quartier, K., Petermans, A., Melewar, T. C., & Dennis, C. (Eds), The Value of Design in Retail and Branding, Emerald Group Publishing.
Murray, K. B., & Shen, S. S. (2021). Workplace habits and how to change them. In Soman, D. & Yeung, C. (Ed), Behaviorally Informed Organizations. Toronto, ON: University of Toronto Rotman Press.
Murray, K. B., & Häubl, G. (2008). Interactive consumer decision aids. In Wierenga, B. (Ed), Handbook of marketing decision models (pp. 55-77). New York, NY: Springer Science + Business Media.
Murray, K. B., & Habulin, C. M. (2007). A community facilitation model for e-government: A case study in monitoring water quality. In Hakim, L (Ed), Global e-government: Theory, applications and benchmarking (pp. 114-126). Hersey, PA: Idea Group. Reprinted in Electronic Government: Concepts, Methodologies, Tools and Applications (2008), Anttiroiko, (Ed.), (pp. 307-317). Hershey, PA: IGI Global.
Murray, K. B. (2005). Experiencing quality: The impact of practice on customers’ preference for and perceptions of electronic interfaces. In Krishnamurthy, S. (Ed.), Contemporary research in e-marketing (pp. 130-148) Volume 1. Hersey, PA: Idea Group. Reprinted in Electronic Commerce: Concepts, Methodologies, Tools and Applications (2008), Becker, A. (Ed.). Hershey, PA: IGI Global.
Murray, K. B., & Häubl, G. (2005). Processes of preference construction in agent-assisted online shopping. In C. Haugtvedt, K. Machleit, & R. Yalch (Eds.), Online consumer psychology: Understanding and influencing behavior in the virtual world (pp. 265-286). Mahwah, NJ: Erlbaum.
Häubl, G., Dellaert, B. G. C., Murray, K. B., & Trifts, V. (2004). Buyer behavior in personalized shopping environments: Insights from the Institute for Online Consumer Studies. In C. Karat, J. Karat, & J. Blom (Eds.), Designing personalized user experiences in e-commerce (pp. 207-230). New York, NY: Kluwer.
Häubl, G., Murray, K. B., & Trifts, V. (2003). Personalized product presentation: The influence of electronic recommendation agents on consumer choice. In Rangaswamy, A.& Pal, N. (Eds.), The power of one – Leverage value from personalization technologies (pp. 144-163). Victoria, BC: Trafford.