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My Approach

When teaching I aim to provide students with an approachable and interesting perspective on foundational and cutting-edge theories in marketing, consumer behaviour and retailing. I emphasize real world examples and case studies that demonstrate the practical application of behavioural and marketing science to strategic business problems.


Receiving MacKenzie Teaching Award
of Excellence from BComm Student Joshua Le

Blended Learning

My classes use a blended learning style, which combines online lectures with a highly interactive classroom environment.This video provides an overview of my approach to blended learning in my MBA marketing course.

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