Email: kyle.murray@ualberta.ca

4-40J Business Building, University of Alberta, Edmonton, AB, Canada  T6G 2R6

© 2023 Kyle B. Murray

Receiving MacKenzie Teaching Award
of Excellence from BComm Student Joshua Le

Teaching

When teaching I aim to provide students with an approachable and interesting perspective on foundational and cutting-edge theories in marketing, consumer behaviour and retailing. I emphasize real world examples and case studies that demonstrate the practical application of behavioural and marketing science to strategic business problems.

 

I currently teach Marketing in the MBA and Executive MBA programs.

Blended Learning

My MBA and Executive MBA classes use a blended learning style, which combines online lectures with a highly interactive classroom environment.

 

This video provides an overview of my approach to blended learning in my MBA marketing courses.

The videos below include an introduction to blended learning from the University of Alberta and sample videos from my courses.